No Time To Hibernate

We had so much fun creating this Canadian grizzly bear for McCann Canada.

The project included a TVC directed by our great friend Henry Littlechild, and a series of spots where the bear meets some of Canada’s amazing Olympic & Paralympic athletes along with fellow Canadian winter sports enthusiasts. This bear knows that winter is no time for hibernation!Thanks to McCann Canada for a fantastic collaboration - and a big shout-out to the FABLEfx team for bringing this furry guy to life!