Petro Canada - No Time To Hibernate

With the Winter Olympics just around the corner, we can finally share a really fun project we worked on last year: creating a brand ambassador for Petro-Canada - sponsor of the Canadian Olympic & Paralympic teams - in the shape of a Canadian grizzly bear.

The project included a 60-second TVC (directed by our great friend Henry Littlechild), as well as a series of spots where the bear meets some of Canada’s amazing Olympic & Paralympic athletes - along with fellow Canadian winter sports enthusiasts. This bear knows that winter is no time for hibernation!

Thanks to McCann Canada for a fantastic collaboration - and a big shout-out to the FABLEfx team for bringing this furry guy to life!